Jesus' message was simple: "I am the way, the truth and the life!" Although He came first to His own people (and most of them rejected him) –He also came to the whole world.
There was the true Light which, coming into the world, enlightens every man. He was in the world, and the world was made through Him, and the world did not know Him. He came to His own, and those who were His own did not receive Him. But as many as received Him, to them He gave the right to become children of God, even to those who believe in His name, who were born, not of blood nor of the will of the flesh nor of the will of man, but of God. (John 1:9-13)
Jesus' baptism was dramatically different from all of the rest; it was with the Spirit and with fire. The Spirit is for those who accept Him and fire is for those who don't!
John testified saying, "I have seen the Spirit descending as a dove out of heaven, and He remained upon Him. I did not recognize Him, but He who sent me to baptize in water said to me, 'He upon whom you see the Spirit descending and remaining upon Him, this is the One who baptizes in the Holy Spirit.' I myself have seen, and have testified that this is the Son of God." (John 1:32-34)
"As for me, I baptize you with water for repentance, but He who is coming after me is mightier than I, and I am not fit to remove His sandals; He will baptize you with the Holy Spirit and fire. His winnowing fork is in His hand, and He will thoroughly clear His threshing floor; and He will gather His wheat into the barn, but He will burn up the chaff with unquenchable fire." (Matthew 3:11-12)
The question frequently arises: "Didn't Jesus baptize with water, too?" Take a look at what the Bible says about it in the gospel of John.
The Pharisees heard that Jesus was gaining and baptizing more disciples than John, although in fact it was not Jesus who baptized, but his disciples. (John 4:1-2)